About 42% of shoppers turn to the web for research about the products they are looking to purchase. I find myself doing a quick search in a store with my mobile phone before buying anything of a technical nature these days, I will do a search like “problems with Product Name”, this will sometimes bring… Continue Reading
Tag Archives: ZMOT
ZMOT
First off let me say that ZMOT is not just a pretty marketing label, it is a whole new way people shop for products and services now. If you haven’t heard of ZMOT, let me bring you up to speed. It stands for Zero Moment Of Truth. It all started back in 2005 when Procter… Continue Reading