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You’ve probably heard of the 80/20 Rule? We’ll as in most things this rule also applies to keeping your customers. You see in most businesses, 80% of sales come from just 20% your customers, if you don’t believe me, just look at your own sales statistics… You do track your sales? Another thing you’ll find [...] In my article My Website Isn’t Doing Anything, I talked about branding your people, but why brand your company? I find that large enterprise size businesses are always talking about their brand, but not so much with smaller companies. I believe that small business owners, don’t really think about branding much. They look at [...] |
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