 Google is adding Television to their ever-growing empire with Google TV, is this a Good or Bad thing?
I’m looking forward to trying it out, and it being a Good thing. Right now Google’s battling it out with the other television providers like Cable and Satellite, but forging partnerships with new content providers everyday. One of the things I’m looking forward to, Google has talked about is, making it faster and easier to find something good to watch.
But one of the bigger aspects of this to me are, your ability to create apps, just like for the ones you use on your cell phones now. Just think of the possibilities to market your business, from what I understand Click to Continue Reading→
Technorati Tags: Business, Google, Google TV, Marketing, Social Media Television, Trends
 Cross-Selling, not to be confused with Up-Selling, is when you have client’s who already buy product “A” from you and you have another product “B” that they could use, so you point this out, you “Cross-Sell” them product “B”, helping them out and making you more profit.
If you were to ask most print shop owners for a list of all the clients who buy letterheads but have never purchased envelopes, or who buy only trade show flyers but never anything else. . . or ask a restaurant owner what he’s doing about getting his lunch crowd into his place for dinner. . . you’ll get a BLANK STARE about 90% of the time back as your answer.
Are these owners just stupid or lazy? Maybe both 
But what I’ve found in most cases, is the owner of the business is too busy working IN their business, than ON their business. They’ve done it this way since 1972 and why do Click to Continue Reading→
Technorati Tags: Business, Marketing, Selling
Hi all, I’m having a debate with some business friends of mine, about whether or not to put your pricing on a website offering services, or to have the visitors fill out a contact form to request pricing.
S0, if you can help me out by answering the one question poll below… That would be Great!
I’ll also post the results here in the comments area for all of you to see when I have enough data collected…
The polls are closed, and here are the results: Thank you,
 Click to Continue Reading→
Technorati Tags: Marketing, Poll, Website Design
 In my last post “Pre Recorded Telephone Marketing“, I had mentioned my car dealer and receiving a recorded message, all about them, and nothing for me…
… And to top it off, I already had an appointment with them, to have an oil change and to get my car treated with a sealer. Yes in a moment of weakness, in the finance office during buying the car, I took out a package to have the car treated with a special coating, to protect the paint and upholstery. This being the last treatment, I wanted to make sure it was done right, seeing as the last time, they Click to Continue Reading→
Technorati Tags: Business, Economy, Marketing
OK, this week has topped them all, I just got my 5th phone call this week, and it’s only Wednesday, using a pre-recorded telephone marketing message. (IE, the lazy mans telemarketing!)
Two of the messages were in what sounded like Spanish, which might mean something to me if I spoke the language, the next [...]
 You’ve probably heard of the 80/20 Rule? We’ll as in most things this rule also applies to keeping your customers.
You see in most businesses, 80% of sales come from just 20% your customers, if you don’t believe me, just look at your own sales statistics… You do track your sales?
Another thing you’ll find is, that 20% are made up of Loyal customers who not only buy more, but tell others to buy from you! And you SAVE MONEY ta-boot, because it costs five times more to win a new customer than it does to keep an old one.
Now that you know the WHY you want to do this. . . Here’s some of the HOW to do this. Click to Continue Reading→
Technorati Tags: Branding, Internet Marketing, Marketing, Training
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