Social marketing by way of e-mail, has been around for a while. Beginning about eight years ago, it was called viral marketing, and recipients were asked to forward e-mails to their friends and colleagues. However, it has faced challenges in the marketing world. (Same as the old school, Fax Blast did, I remember those days ).

The reason why? It really didn’t start a conversation going, It was very one-sided.

E-mail combined with today’s social networking offerings such as Twitter, Facebook, LinkedIn… however, is a whole different story.

Businesses are seeing the idea of sharing with social media really taking off. By clicking a link, you can share your content in a place where you can engage with influencers, that you could never have touched in the past.

Here are 8 tips to help get you started, in Social Marketing:

1. Start by signing up with Twitter, this will give you a place, to get you going in the social world, for your business.
2. You can use your name or your company name, it’s up to you. My rule of thumb, if you’re out to build your brand, use your company name. If your a small company and your the go to person (your the brand) for your customers, use your name and add information about your business, like your website, email address, etc. as part of your Twitter Background. See Example: My Twitter.
3. Never try and sell on any social network, use them to help people, have fun and build a rapport with your Click to Continue Reading→ 

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Technorati Tags: FaceBook, LinkedIn, Social Marketing, Social Networks, Twitter