About 42% of shoppers turn to the web for research about the products they are looking to purchase. I find myself doing a quick search in a store with my mobile phone before buying anything of a technical nature these days, I will do a search like “problems with Product Name”, this will sometimes bring… Continue Reading
Tag Archives: Branding
Customer Service Tips
Since 1994, I have been actively in the workforce, Customer Service has been a big part of business. Somewhere down the line over the years, the concept has fallen off track. Many businesses get so focused on making money they forgot where that money comes from, who gives it to them, and how to get… Continue Reading
You Can Do Anything Thanks To The Internet
You can do anything thanks to the Internet said best by Saturday Night Live with Daniel Radcliffe (Harry Potter) and the SNL Cast. This SNL Video says it best because it has a very real ring of truth, and what makes the world so awesome today! Watch and see how the Internet levels the playing… Continue Reading
Out Of Business… Why?
I was watching the morning news about Edwards Steak House in El Monte California, going out of business… It’s very sad to see small businesses failing and closing their doors, some because they lack proper marketing plans to keep customers, and add new ones. I never ate at this steak house, or worked with the… Continue Reading
How To Keep Your Customers
You’ve probably heard of the 80/20 Rule? We’ll as in most things this rule also applies to keeping your customers. You see in most businesses, 80% of sales come from just 20% your customers, if you don’t believe me, just look at your own sales statistics… You do track your sales? Another thing you’ll find… Continue Reading
Using Color For Better Results
Colors aren’t as clear-cut as words, but there is a loose meaning for most. And while color usage isn’t an exact science, color definitely can influence the outcome of how people are attracted to a product, webpage, etc. So when choosing, be conscious of the message you want to convey and how you want customers… Continue Reading
5 Quick Ways Twitter Can Help Your Business
You might think Twitter is just for letting friends know what your eating for breakfast, but there’s more to Twitter when it comes to business. With the old school ways of advertising proving less effective these days, marketers need new outlets like Twitter and Facebook to help create interest in your business. Here are 5… Continue Reading
Why Brand Your Company
I find that large enterprise size businesses are always talking about their brand, but not so much with smaller companies. I believe that small business owners, don’t really think about branding much. They look at it as something big business does, because well their big! But I think there missing the point… The success of… Continue Reading