 I was watching the morning news about Edwards Steak House in El Monte California, going out of business… It’s very sad to see small businesses failing and closing their doors, some because they lack proper marketing plans to keep customers, and add new ones.
I never ate at this steak house, or worked with the owners, like I said I just saw their story on the news. But I wanted to share my thoughts on this to maybe help another business, before it’s too late.
I know when I get the chance to talk with business owners, I find that most of them, are so busy running their businesses they lose site of the BIG Picture, and keep doing the same thing, over and over, like a horse with blinders on.
This is why it’s so important Click to Continue Reading→
Technorati Tags: Branding, Internet Marketing, Social Marketing, Website Design, Website Traffic
 You’ve probably heard of the 80/20 Rule? We’ll as in most things this rule also applies to keeping your customers.
You see in most businesses, 80% of sales come from just 20% your customers, if you don’t believe me, just look at your own sales statistics… You do track your sales?
Another thing you’ll find is, that 20% are made up of Loyal customers who not only buy more, but tell others to buy from you! And you SAVE MONEY ta-boot, because it costs five times more to win a new customer than it does to keep an old one.
Now that you know the WHY you want to do this. . . Here’s some of the HOW to do this. Click to Continue Reading→
Technorati Tags: Branding, Internet Marketing, Marketing, Training
 Colors aren’t as clear-cut as words, but there is a loose meaning for most. And while color usage isn’t an exact science, color definitely can influence the outcome of how people are attracted to a product, webpage, etc.
So when choosing, be conscious of the message you want to convey and how you want customers to perceive your products.
Color Meanings
 Red
Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, want, and love. Blue-based reds (such as raspberry red) are associated with more expensive products. But yellow-based reds Click to Continue Reading→
Technorati Tags: Branding, Internet Marketing, Social Marketing, Website Design
 You might think Twitter is just for letting friends know what your eating for breakfast, but there’s more to Twitter when it comes to business.
With the old school ways of advertising proving less effective these days, marketers need new outlets like Twitter and Facebook to help create interest in your business. Here are 5 ways Twitter can help your business.
1. Customer Support
We all search in Google, Yahoo, and Bing because we’re looking for something. And if your in business and want to know what people are saying about your company, good or bad, you can find out by doing a search for your company name. Or you can use a service like Tweet Scan, to find out. Click to Continue Reading→
Technorati Tags: Branding, Internet Marketing, Twitter
In my article My Website Isn’t Doing Anything, I talked about branding your people, but why brand your company? I find that large enterprise size businesses are always talking about their brand, but not so much with smaller companies. I believe that small business owners, don’t really think about branding much. They look [...]
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Welcome If your a small business owner and your confused about how the Internet can help you, I'm going to take my over a decade of experience using the Internet and Social Media Management, to help you bring in more customers, that spend more money with you...
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