Out Of Business... Why?

I was watching the morning news about Edwards Steak House in El Monte California, going out of business… It’s very sad to see small businesses failing and closing their doors, some because they lack proper marketing plans to keep customers, and add new ones.

I never ate at this steak house, or worked with the [...]

How To Keep Your Customers

You’ve probably heard of the 80/20 Rule? We’ll as in most things this rule also applies to keeping your customers.

You see in most businesses, 80% of sales come from just 20% your customers, if you don’t believe me, just look at your own sales statistics… You do track your sales?

Another thing you’ll find [...]

Using Color For Better Results

Colors aren’t as clear-cut as words, but there is a loose meaning for most. And while color usage isn’t an exact science, color definitely can influence the outcome of how people are attracted to a product, webpage, etc.

So when choosing, be conscious of the message you want to convey and how you want customers [...]

5 Quick Ways Twitter Can Help Your Business

You might think Twitter is just for letting friends know what your eating for breakfast, but there’s more to Twitter when it comes to business. With the old school ways of advertising proving less effective these days, marketers need new outlets like Twitter and Facebook to help create interest in your business. Here are 5 [...]

Why Brand Your Company

In my article My Website Isn’t Doing Anything, I talked about branding your people, but why brand your company? I find that large enterprise size businesses are always talking about their brand, but not so much with smaller companies. I believe that small business owners, don’t really think about branding much. They look at [...]