Only a couple of weeks ago, Christina Perri was serving coffee at Melrose Place Cafe in Los Angeles California, wondering when she’d get her big break. Thank to the speed of Social Media, Word Of Mouth… Today, she’s busy fielding media requests and answering stacks of fan mail.
It all started when her close friend (Keltie Colleen, a Radio City Rockette), handed Christina’s demo toStacey Tookey, choreographer for the hit show – So You Think You Can Dance. Perri’s song Jar Of Hearts was featured on the June 30 show. The following morning, Christina topped Google Trends search matrix, followed by the other top Social Media sites around the Internet.
Since then, the track has sold over 100,000 downloads, according to Nielsen SoundScan, landing at No. 25 on… Click to Continue Reading→
I received a Coupon Mailer in my mailbox today from Carl’s Jr. and noticed they had a Facebook page…
… OK, before you say they’ve been on Facebook, for some time now, where have you been? Like everyone else I’ve been, working, playing, going through life, Good & Bad, which just points out, you need to have a mix of marketing working for you, pointing to that thing your trying to promote, sell, market, you get my point. Carl’s thing, happens to be Food, they want you to go to their restaurants and buy their food… pretty simple!
And even more simple of a concept – Market to where your customer are!
Carl’s has figured it out, their customers are moving from traditional places like, Newspaper, Radio and Television…
… There on Social Media places like Facebook, and boy… Do they know how to do Facebook.
Let’s take a look at some pic’s of there Fan Page – First off, it draws you in, with it’s bright colors and white tiger of all things. You just want to spin the wheel, just to see what happens. But of course you have to, Click on the Like button, to be part of all the FUN!
WOW! Even more AWESOME, after clicking the Like Button, and a Cool Tiger, with a Milk Shake, Happy Star riding him, with Fire all around. Now all I have to do is, Click To Enter… Click to Continue Reading→
I was ask what Web 3.0 was all about today, so seeing as I’ve still got some awake left in me, after gulping down a huge Star Bucks Coffee and a 5-hour Energy Shot this afternoon, here’s something you can share about Web 3.0 and what came before and how we got here. . .
Web 1.0 – The AOL & Hotmail era was all about read-only information and Plain-Jane static HTML websites. The Blog was not even in site yet. People preferred navigating the web through link directories like Yahoo! and dmoz. And peoples computers had floppy disc, how cool was that.
Web 2.0 – This is about people and their user-generated content and a read-write web. People have Blogs now and are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly Click to Continue Reading→
OK, this week has topped them all, I just got my 5th phone call this week, and it’s only Wednesday, using a pre-recorded telephone marketing message. (IE, the lazy mans telemarketing!)
Two of the messages were in what sounded like Spanish, which might mean something to me if I spoke the language, the next [...]
When you sit down to decide if Social Media is just a Fad, or really worth it for your business, you’ll most likely be considering the ROI which can be very high, which get’s you excited. . .
. . . but then you consider your time investment and the knowledge needed just to [...]
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Only a couple of weeks ago, Christina Perri was serving coffee at Melrose Place Cafe in Los Angeles California, wondering when she’d get her big break. Thank to the speed of Social Media, Word Of Mouth… Today, she’s busy fielding media requests and answering stacks of fan mail.
