Microsoft has some interesting features in its Bing iPhone app, which have the potential to give social media marketers a way to reach people and influence them to try or buy products, never before available.

Basically, the new Bing iPhone app lets you connect your Facebook and Twitter accounts to the Bing search engine, giving it access to all the content your friends have chosen to share with you. So, imagine you’re going to do some research on a potential product buy, say a new HD Television. If you search for it by name, the results will include the regular search results like, manufacturer’s blogs and product pages, articles and device information, reviews, but along with this anything your friends have shared on Twitter and Facebook about the product or service you searched about.

Now, let your mind wonder a bit on how useful this is to you as a business marketing HD Televisions, or actually any product or service. . . Click to Continue Reading→ 

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