Why Have A Facebook Business Page

Facebook when done right can works very well as a measure to force traffic and sales to a domain such as your hub website.

Below, are just a few reasons why your business simply has to have a Facebook Business Page as an element of its online and social media campaign.

More Exposure – Facebook [...]

5 Small Business Online Marketing Mistakes

5 Small Business Online Marketing Mistakes to avoid when planing your online marketing campaign.

Photo by opensourceway

The Web is a great source for leads – but also a fast an expensive way to make mistakes. Here are six common mistakes companies make when trying to drive leads using their websites:

1. Relying on [...]

Online Presence vs The Phone Book

Ten, fifteen, even twenty years ago when someone wanted to find a professional or business they would turn to…the yellow pages phone book. Remember those great paper back phone books, which contained these great splashy ads, which companies and professionals used to give their business exposure to their prospective leads?  These were the prospects that [...]

Qualified Leads To Your Door

When considering options for getting qualified leads to your door and how to market our products or services to prospective clients we as the average human being often do not speculate in the probable outcome in which advertising will bring a qualified lead to our door step. All of the prospects that arrive on our [...]

ZMOT

First off let me say that ZMOT is not just a pretty marketing label, it is a whole new way people shop for products and services now.

If you haven’t heard of ZMOT, let me bring you up to speed. It stands for Zero Moment Of Truth. It all started back in 2005 when Procter [...]

Attract Local Customers

A big part of every small business owners jobs is to Attract Local Customers to your business, and creating an online presence is a great way to do that. So, here are 10 easy things you can do today to Attract Local Customers:

1. Claim Your Profile

Google Places, Bing Local and Yahoo Local all have [...]

Today’s Economy and Business

What is happening to some of the Familiar brands over the next 1-2 years?  We are seeing some businesses crash in today’s economy.  It is not all just because of the economy, some of it is because they are not keeping up with today’s technology or simply losing customers.  Some businesses such as A&W Restaurants, [...]

Social Media ROI

I have worked with small businesses for years, first in the printing industry and over the past several years in the online Internet industry and I have noticed a large trend recently focused on Social Media ROI. I understand and find the concept of ROI in Social Media being a needed part of a social [...]