 Facebook when done right can works very well as a measure to force traffic and sales to a domain such as your hub website.
Below, are just a few reasons why your business simply has to have a Facebook Business Page as an element of its online and social media campaign.
More Exposure – Facebook is among the most frequently used internet sites now on the web, implying that your target audience is just big is an understatement, here are a few stats polled in October 2011 below just to put things into perspective:
- 6,845,609,960 Humans on the planet
- 1,966,514,816 Internet users
- 517,760,460 Facebook users
Put another way: about 7% of the earths humans are on Facebook.
Name Recognition – When you glance at the massive names with a Facebook page and actively inspire folks to follow them, you can truly start to find out how critical it may be for you as your business or brand actually starts to grow. The more that you get your name in front of folk then the larger your brand has the ability to grow, which is just about what any business own wants to see.
Drive Sales – If you have all the above discussed things, then in principle, you’re going to see an increase in sales or inquiries, which is normally the entire reason behind making this sort of promoting outlet. So long as you look after your proponents and only share topical and selected info, you might be able to keep them all anticipating your updates and with luck keep the sales rolling in from your present customer fans.
One of the largest facets of having a Facebook business page is that folks can swiftly and easily like and share your posts, that means not merely will your fans see your most recent updates but probably, so can all their chums and associates. Facebook offers a fast, one touch “show all” promoting message to your fans, which if you increase over time can have a huge effect on your business.
Keep in mind that it not only takes some design and programing to create a Facebook Business Page, but also the time to promote and grow its base of followers. Posting good content and asking questions of your followers is a must with any good business page.
You also don’t want to put all your eggs in one basket, remember even though Facebook is a great place to promote your business, Facebook can also remove your account at anytime if you violate any of their rules. This is another reason to have and maintain your own website as the hub of your online presence.
Until next time,
Technorati Tags: FaceBook, Internet Marketing, Social Marketing, Social Media, Social Networks, Tips
5 Small Business Online Marketing Mistakes to avoid when planing your online marketing campaign.
Photo by opensourceway
The Web is a great source for leads – but also a fast an expensive way to make mistakes.
Here are six common mistakes companies make when trying to drive leads using their websites:
1. Relying on a “Contact Us” form
You need to make it easy for clients to contact you. While a “Contact Us” form is an obvious necessity on any site, small businesses should gather their visitors data in a way that tells you more about your visitors and what their needs are. You can offer a some ways to entice potential clients to give permission for you to contact them. Successful tactics include offering free estimates, a free guide or a chance to win free stuff or a full-out sweepstakes to enter.
2. Counting on SEO alone
Search engines like Google alone are not enough to drive traffic to your website. While important, small businesses can reach out to potential clients through other sources, like social media, email marketing, print to cloud and in-person networking. It’s a full-time job just keeping up with Google’s algorithm changes, so without a professional service handling your SEO on a regular basis it is very difficult to stay ahead, and make it work.
3. Not being ready
Getting online is just half the battle, being ready for the increased business in a way that promotes long-term relationships with new customers is a must. Having ways to handle the leads that come in by email or phone call. Make sure you and your staff understand what to do when they contact your business.
4. Not being aggressive enough
While many small business owners worry about annoying potential customers, the truth is constantly asking for those customers information when they come to the your website sells more. Many of the most annoying tactics work pretty well. Website marketing tools like pop ups, little people walking across the home page, and may we help you chat windows, can actually work if done properly, giving you a larger percentage of sales or estimates filled out.
5. Letting a site get stagnant
Content has become king as the search engines are looking for ways to tell if a website is worth being indexed with them, not to mention people love great content, and will follow a site with useful content. One strategy is creating articles that don’t have a promotional feel, but are full of good information.
This is only 5 small business marketing mistakes, there are many more that I see happening every day, if you have some you have seen or have experienced some of these yourself, please post them in the comments below and help your fellow small business owners.
Until next time,
Technorati Tags: Internet Marketing, Tips, Training, Website Design
Google Plus for your Business is now a reality, Google + rolled out their latest achievement Google + for Google Apps yesterday and the Google Apps version is sporting some things the personal version does not have, as seen in this screen shot below:
You can use your Google Docs in a collaborative way with other Google Plus users, making it easier to work on projects together. Check out the video on Click to Continue Reading→
Technorati Tags: Gmail, Google, Google Apps, Google Plus, productivity, Tips
 Ten, fifteen, even twenty years ago when someone wanted to find a professional or business they would turn to…the yellow pages phone book. Remember those great paper back phone books, which contained these great splashy ads, which companies and professionals used to give their business exposure to their prospective leads? These were the prospects that they hoped to reach and turn into clients. Fast forward twenty years into the birth of the Internet. Now, whenever someone is looking for a professional or company they…look online. Developing an online presence of your company is more crucial to your business than you may think if you want to compete in today’s market.
The new generation of customers, have grown up with the Internet access in every area of their life. They grew up with a keyboard in their hands with available desk tops at home and lap tops in their back packs. The largest consumer group we all know are between 18 and 35 years old for most markets. This group of consumers have so many electronic devices both mobile and fixed to access what they want at their finger tips instantly with just a click of a button. It has become habit to turn to the Internet and search the worldwide web for any and all questions that they have. This includes finding professional services, products, many great places to eat, even the perfect movies to go see along with the best location to see them. They even check social media sites like twitter to find out what Click to Continue Reading→
Technorati Tags: Internet Marketing, SEO, Social Marketing, Website Design, Website Traffic
 When considering options for getting qualified leads to your door and how to market our products or services to prospective clients we as the average human being often do not speculate in the probable outcome in which advertising will bring a qualified lead to our door step. All of the prospects that arrive on our door step have the potential of becoming a valued customer. It has been quite often that I have seen new, small or even older established businesses that recognize that they need to advertise or market because that is what businesses do. They spend good money bringing in qualified leads to their doors, just to lose them in the conversion process.
Keep in mind that marketing can only bring prospects to your door, it’s up to you to answer the door and invite them in!
Most of the businesses who come to us know that the newest way of marketing is on the Internet. They want the “Ultimate Marketing System” to send them hoards of customers, some businesses are ready to Click to Continue Reading→
Technorati Tags: prospective clients, prospects into customers, qualified lead, qualified leads, ultimate marketing system
Steve Jobs is a man we all have admired for a long time. And his “Secret to Success” is a philosophy that I believe has contributed to my success in business.
Here is a short minute clip where Steve Jobs shares his “Secret to Success”, see how this resonates with you.
All entrepreneurs need to listen to this, because to build any successful business, you need to be passionate about what you do and love it. There will be times when you question yourself, when it gets very hard, and you start to lose site of why you are doing what you do.
Life is short, so if you don’t love what you are doing, then it’s just not worth it.
I once heard Steve Jobs say, every morning when he woke up he looked in the mirror he ask himself one question,
“If today were the last day of my life, would I do what I am about to do today, and if the answer is No for to many days in a row, then I know I need to change something”.
Are you doing what you love to do? If not, why?
Until next time,
Technorati Tags: Business, Life, Steve Jobs
 First off let me say that ZMOT is not just a pretty marketing label, it is a whole new way people shop for products and services now.
If you haven’t heard of ZMOT, let me bring you up to speed. It stands for Zero Moment Of Truth. It all started back in 2005 when Procter & Gamble coined the term “First Moment of Truth” otherwise know as FMOT, to define the first interaction between a shopper and a product on the store’s shelf. P&G asserted that this moment was the most important moment as did others — that shoppers make up their mind when Click to Continue Reading→
Technorati Tags: Google, Mobile Marketing, Social Marketing, Trends, ZMOT
 A big part of every small business owners jobs is to Attract Local Customers to your business, and creating an online presence is a great way to do that. So, here are 10 easy things you can do today to Attract Local Customers:
1. Claim Your Profile
Google Places, Bing Local and Yahoo Local all have a place for you to advertise your small business, it just takes some setting up and getting verified by each to prove your you. They may do this by calling you on the phone or sending you a postcard in the mail to your business address, and don’t worry if your business in ran out of your house, it works for most home businesses too.
2. Update Your Information
When you’re in the process of claiming your local page you may find that the search engines have already added your business and started you out by Click to Continue Reading→
Technorati Tags: Attract Local Customers, Bing Local, Google Places, Mobile Marketing, Yahoo Local
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Welcome Establishing a Web presence for your business can feel like a case of “David vs Goliath”. Big companies have more people and resources to market online, so what's the small business do to get found on the web, call us 909-285-4932.
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