This week I’m doing a little late spring cleaning of my products, I’m looking at what I have now. . .
. . . and what I can add or cut from the mix, but I wanted something to use as a guide.
So, I sit down and did a little brain storming and came up with 3 categories, I think most Products or Services fall into.
Take a look and see if your products fall into one of these categories, and you may find out, you need to do a little spring cleaning of your own. And get out and find some new products, that fall into the “Best Product” category.
Best Products
- There is a Great Want for the Product
- It’s Easy to Understand
- It’s Easy to Use
- They’re Considered a Value
- They only need a Simple Sales Process
- Have Easy Automatic Distribution
- Create a Loyal Network of Users
- Have Return Purchases or Recurring Payments
Mediocre Products
- At Best it’s a Need
- Takes a Lengthy Sales Process
- Must Convince People to Buy It
- You Need to Discount them
- Have No Real Value
- Need Lots of Instruction or Training
- Are Hard to Use
- Have a Cheap Feel or Look
- Spotty Distribution
- Have Increased Returns
- Need Lots of Support
- One Time Sales
- Lack User Loyalty
Worst Products
- There’s No Real Need
- Must Lie Cheat, Just to Make a Sale
- Users Feel Ripped Off
- You Need to be a Rocket Scientist to use it
- Easily Broken
- Nightmare Distribution
- One Time Sale
- Need a Strict No Return Policy
- High User Return
- Multiple Support Calls
If you can think of some more, I would like to here from you… please leave a comment below 
Until next time,
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