If you’ve done any affiliate marketing, then you understand that way you put an affiliate link on your website, and someone clicks on it, you can get paid for your visitor…
… (1) clicking on the link, known as “Pay Per Click” or (2) clicking on the link, and buying something from the site the link goes to.
Well, Pay-Per-Call is a kind of like that, where customer calls are tracked (similar to how clicks are tracked in Pay per click).
Pay per call campaigns work by tracking unique intermediary phone numbers. Every publisher or (affiliate marketer) is given a unique phone number, most of which are toll-free. These phone numbers gets routed to the advertiser’s phone number. This creates new avenues for advertiser and marketers. Marketers get paid every time potential customer makes call using the unique track-able phone number, just like they do when a visitor clicks on your affiliate links. Of course Pay Per Call also has its good points and its bad.
First the Good, so far as I’ve been working with Pay-Per-Call:
- Pay per call provides a new way to reach audience. You can reach your prospects online and offline.
- Certain types of product and service are better sold via a phone call.
- Many companies still do not have web presence. Pay per call provides a way to create marketing campaign for such advertisers. Of course the ones I have used, have a website and standard affiliate program.
- Click fraud is much harder with Pay per call.
- Pay per call will possibly offer a better conversion as prospective customers are more engaged.
- You can have both Clicks and Calls on your affiliate pages, to promote products.
Now for the Bad, I’ve ran across so far:
- For starts, advertisers may farm out your visitor’s call to a crappy call center, with untrained people.
- You need to qualify for the advertisers online affiliate program, to join their Pay-Per-Call program.
- This is very new to most advertisers, so they treat it like an online program, which doesn’t work as well as it could for conversions.
- Some want your caller to be on the call over 5 minutes, to get paid for the call, which relies on the person answering the calls training.
- You don’t get paid if the call is based on the sale of a product, if the person calls back and orders on a second call in. Some only pay for the first call, unlike using tracking cookies.
So far, that’s what I have run into, I would like to hear for you, so please post in the comments, your experience with Pay-Per-Call.
Until next time,
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