You might think Twitter is just for letting friends know what your eating for breakfast, but there’s more to Twitter when it comes to business.
With the old school ways of advertising proving less effective these days, marketers need new outlets like Twitter and Facebook to help create interest in your business. Here are 5 ways Twitter can help your business.
1. Customer Support
We all search in Google, Yahoo, and Bing because we’re looking for something. And if your in business and want to know what people are saying about your company, good or bad, you can find out by doing a search for your company name. Or you can use a service like Tweet Scan, to find out.
You can also do a search for keywords, to get the buzz and help out by answering questions people have. Say someone is asking what’s the best way to speed up my computer, and you just happen to be a computer company, you can help this person and maybe point them to your blog or website for more answers, and products you sell that could help.
2. Offer Discount Coupon Codes
Due to these tough economic times, visits to coupon related websites are up more then ever. On Twitter, you can post specials using coupon codes, then track the codes to see what people are interested in buying. The time is right for this, these days many buyers wouldn’t make a purchase without some form of coupon or incentive.
3. Create Brand Loyalty
Using Twitter, you can always stay in touch with your followers. These people are potential customers, so you must help them get used to your products and services. Participate actively to conversations and tweet constantly. This way, increasingly more people will find out about your company, and help you to gain loyal customers.
4. Take a Poll
Why not easily get a sense of what the public likes and dislikes about your products, service, or you. One way to do this is my using a company like StrawPoll, to run your own polls.
5. Spy on your competitors
You can check out the tweets on your competitors Twitter pages daily. Although this rarely happens in the real world, Twitter has changed it all. This free platform allows you to follow companies, experts, leaders and competitors in your industry. You can track the latest projects released by your competitors. And tracking their mistakes is even more useful, because you can analyze what worked and see what exactly went wrong.
I hope I have you thinking about ways you can use Twitter in your business.
Until next time,