Here’s how you can quickly and easily keep track using Twitter Search to find out and monitor what people are saying about you and your business.
First, Go to Twitter Search and put in your company name. Later you can repeat this process for your name, or key people in your company. Another way to use this cool tool, is to put in your key customer names and see what people are saying about them. Keep an eye out for some positive buzz about them, and then congratulate them on it. Nothing like keeping in good standing, with your best customers.
Here’s how your results will look:
Second, You want to subscribe to the RSS feed of your search. Twitter gives you an easy way to do this, just look in the upper right area for this little box, pictured below, and click “Feed for this query”.
This will open up the Subscribe to Feed, where you can select your RSS Reader, I use Google Reader, but you can use whatever you like. It’s a great way to be instantly notified when you’re mentioned in Twitter.
You want to check in on a regular basis to quickly acknowledge people and businesses who are helping to promote you for free and to help out anyone who might have questions or problems with your business.
Keep in mind, when someone tweets about you are your business, they are letting their entire list of followers know about their experience. And it’s now on the Internet for everyone to see, and if you’re not at least monitoring the conversation you run the risk of not supporting your champions and also letting your critics make negative claims about your business that go unchallenged.
You might also have noticed that Twitter results are now starting to pop up in the top ten, in Google and other online search engines search pages. Just more reason to get involved and protect your online brand.
I hope I’ve convinced you to monitor your brand with Twitter Search, and you never know, you might find connecting directly with your customers on Twitter can be fun.
Until next time,
PS. Do you monitor your brand on Twitter? — What type of experiences have you had?
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