1. Build Awareness
Facebook offers very cost-effective, targeted cost-per-click advertising that you can laser target to the city you do business in. You only pay-per-click, so costs are very low. Also, a Facebook page or Facebook group when created can help get the word out about your organization.
2. Position As An Authority
Using Facebook as a platform for your business, can set you in the eyes of your clients, as an authority in your field.
3. Distribute Your Information
Local businesses need to affordable communicate events, news, products and services. Facebook allows you to leverage your personal and professional contacts to share information, at no cost to you.
4. Create Community
Social networking serves to bring people together. Your local business can build, brand, and boost business by creating a Facebook page (also known as a Fan Page) or Facebook Group so your local contacts can converse with each other. Let your community become your best sales people.
5. Additional Customer Service
Through Facebook, you can answer questions, receive free feedback, promote events, and offer news, offering more service to your locally based audience. Facebook gives your prospective and current customers an extra way to find and connect with you.
6. Boost Your Sales
Local businesses have to fight harder than ever to survive in this bad economy, but your business can have a competitive edge by using Facebook. Tapping free social networking tools like Facebook to build awareness, share information, educate, build community, increase connection, and enhance customer service will all work in together to create more sales.
When used with the right way and managed with consistency, Facebook is a FREE marketing tool to help your local businesses gain a competitive edge.
Facebook now has over 350 million users… What are you waiting for?
Until next time,