I was watching the morning news about Edwards Steak House in El Monte California, going out of business… It’s very sad to see small businesses failing and closing their doors, some because they lack proper marketing plans to keep customers, and add new ones.
I never ate at this steak house, or worked with the owners, like I said I just saw their story on the news. But I wanted to share my thoughts on this to maybe help another business, before it’s too late.
I know when I get the chance to talk with business owners, I find that most of them, are so busy running their businesses they lose site of the BIG Picture, and keep doing the same thing, over and over, like a horse with blinders on.
This is why it’s so important to have someone from outside your business, take a look with fresh eyes. They can ask questions from the same people you might as an owner, but get more truthful answers to the questions. It’s just our nature, not to want to hurt someones feelings. But we love to gossip with someone about others.
Here’s a shot of some chatter about Edwards Steak House, after the news of their closing, courtesy of Chowhound:
I can’t say for sure, because I’m just writing from my opinion, after doing a little quick online research about this restaurant, but as you can see, even some of the patrons had drawn conclusions and thoughts of ways that might have helped keep the doors open.
Looking at their websites 1.0 style home page (view clip) a lot of things come to mind, that could have helped them promote them selves better. Use of Google, Video, QR’s and more, sitting there like the “Life Lines on the Millionaire Show”. . . Unused.
I guess my moral to this story would be – ** Don’t let this happen to you** take the blinders off, step back and take in the BIG PICTURE.
Until next time,